The 12 Worst Mistakes in Working With the Media

As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Skype. The news cycle is now 24/7.

Follow the Rules

But, as the saying goes, the more things change, the more they stay the same. The basic rules of working with a reporter on a story …Read more…