Is That You in the YouTube Video — Drunk at the Holiday Party?!

Jingle Jingle

Oh, no. Your worst fears have come true. You had too much to drink at your company’s holiday party and you ended up on the floor. A “friend” captured the embarrassing incident on his smart phone and thought it would be funny to post it to YouTube and tweet the link to his Twitter followers.

Now the video is getting hundreds of views. Your boss and clients are furious to see you smashed and making nasty comments about them. You’ve damaged your reputation and personal brand.

That image of you on the floor will live on in perpetuity. Very likely there is someone …Read more…

How Social Media is Solving the Mystery of Finding the Correct Bra Size

An interview with Jessica Wells, Vice President of Social Media for Chico’s, White House Black Market, and Soma Intimates.

You’ve recently become Vice President, Social Media, for the Chico’s FAS  brands. Why did the company decide to split PR and Social Media?

Jessica Wells

Jessica Wells

Like many companies, our foray into social media for our brands, which include Chico’s, White House Black Market, and Soma Intimates, began as a function of PR.

As the world has evolved, and we continue to accelerate our digital efforts, the company’s leadership team acknowledged that a well-rounded PR effort is critical …Read more…

Oh My Gosh, I Hardly Recognized You on YouTube

Have you ever watched someone on a YouTube video and wondered what that person was thinking?YouTube They appeared so unkempt and unprofessional. You don’t want to be that person, because the only attention you’ll get is negative.

YouTube claims that 100 hours of video are uploaded every minute! With 1 billion users, YouTube can be an excellent marketing tool for you and your company. According to Nielsen, …Read more…