Oh My Gosh, I Hardly Recognized You on YouTube

Have you ever watched someone on a YouTube video and wondered what that person was thinking?YouTube They appeared so unkempt and unprofessional. You don’t want to be that person, because the only attention you’ll get is negative.

YouTube claims that 100 hours of video are uploaded every minute! With 1 billion users, YouTube can be an excellent marketing tool for you and your company. According to Nielsen, …Read more…

Optimize Your Presentations for SlideShare and Social Media Networks

If you’ve ever wished that you could extend the lifespan of a presentationslideshare_logowith that you spent hours creating, the good news is that by using social media you can insure that all your presentations will have a life beyond their initial audience.

In the “olden” days you would likely provide a copy of the presentation with a press release to the news media and leave handouts at the back of the room summarizing your key messages for …Read more…

How to Make the Camera Work for You in a Television Appearance

Answer questions, Reporter Q&A

When we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host.

You’re On Your Own

It’s important to keep in mind the focus is on the host – how he looks, his best camera angles, and how he will grab the attention of his audience. No one is going to greet you at the door and treat you like a celebrity …Read more…

Have Your Props Ready and Approved for Holiday TV Interviews

You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer.journaliste That’s a definite no-no.

TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated and approved by the producer – in advance.

With this year’s major holiday season approaching, be the guest whose appearance “knocks them dead” because …Read more…