Optimize Your Presentations for SlideShare and Social Media Networks

If you’ve ever wished that you could extend the lifespan of a presentationslideshare_logowith that you spent hours creating, the good news is that by using social media you can insure that all your presentations will have a life beyond their initial audience.

In the “olden” days you would likely provide a copy of the presentation with a press release to the news media and leave handouts at the back of the room summarizing your key messages for members of audience to take with them.

That was then. This is now.

The rules still apply in creating and delivering a presentation: have a clear objective, focus on one theme, include two-to-three key messages with supporting evidence, and then summarize your key points with a call to action.

But there is another necessary first step before you even start preparing your presentation. You need to ask yourself: “Are my target audiences searching for my messages, or keywords, on the web?  If I want my presentation to be found on social media networks and SlideShare, have I conducted a keyword search to learn the keywords that my targets are actually searching for?”

If there is a disconnect, your presentation literally does not exist. You won’t come up in searches. Clearly, that is not what you want to happen.

Conducting Keyword Research

So how do you optimize your presentation with searchable keywords? Unfortunately, the most reliable and free tool was the Google Keyword Tool that Google killed earlier this year. They replaced it with Keyword Planner but that is more geared to creating an ad campaign.

There are two free keyword tools that you can use, which also have paid premium versions.

Wordtracker – When you enter your keywords, Wordtracker will return the number of searches and competition for those keywords. To learn more visit the Wordtracker blog.

SEMRush – SEMRush tracks Google and Bing results for the top 95+ million organic key words. You can learn more at SEM Features.

There are also other tools like SEOSpy Glass that track your competitors’ keywords but that’s probably more information than you need.

Optimizing and Promoting Your Presentation

Most likely you are working from a PowerPoint presentation. Once you’ve defined your key messages and keywords, insert them throughout your presentation.powerpoint2010 Optimize the headings of each slide with keywords.

Some speakers sound silly when they do what’s called “keyword stuffing.” They repeat their keywords too often and not where they are appropriate. Always remember that content is King. Don’t sacrifice quality in the quest for getting found at the top of the SERP (Search Engine Report Page).

Insert hyperlinks within your presentation to the sources you use for the statistics and evidence to support your key messages. These will help lure visitors to your presentation if they want more information.

Tips for promoting your presentation:

  • Post to SlideShare. You will need to open a free account if you don’t already have one. Post your presentation to SlideShare just before you present it. Then include a link in the last slide so that audience members can visit SlideShare and download and embed your presentation in their websites and share it with their contacts.
  • Post to the host organization’s website. Ask the host organization where you are presenting to post the presentation to its website. Provide an accompanying summary.
  • Post to your social networks. Post a tweet on Twitter with a link to the presentation. Upload the presentation to your LinkedIn account (LinkedIn owns SlideShare). Post an update with a link to the post on Facebook, Google+, Pinterest and other networks.
  • Post to your website. Write a blog with a summary of the key messages and post the presentation on your company website.
  • Enlist advocates. Create a Twitter hashtag and ask the audience, business colleagues and members of your own company to retweet, Like, G+1, and Share your presentation while you’re delivering it. Offer an incentive for the person who posts the most tweets.
  • Continue posting content. Write brief updates with statistics, graphs and images from the presentation and continue to distribute them over the next couple of weeks to your social networks. Choose juicy nuggets of information that will get Liked, retweeted and shared.
  • Send it by email. Yes, we’re talking about social media but don’t forget that email is still the basic tool of business communication. Send your presentation to your clients, prospects and other business connections that you feel would benefit from reading and sharing it.

Don’t Skip the Essentials

Social media is an important component in promoting your presentation and getting the attention you and your presentation deserve. But don’t skip the essentials like practicing your presentation and your delivery.

Work with an outside trainer or coach in your organization. As you practice your presentation, get feedback about your key messages and keywords. Do they enhance your presentation or are they popping up in inappropriate places?

Social media is a game changer, no doubt. Just don’t let your anxiety about getting mentioned online spoil your presentation to a live audience who may be the exact people you want to reach.


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