Will Heads Turn Toward You for the Wrong Reason?

Personal Branding on Red Puzzle on White Background.You must have experienced this. You’re walking down the aisle of a department store and someone passes you going in the opposite direction. She seems vaguely familiar.

Then it hits you. That was your client but you hardly recognized her without makeup and in ratty old jeans. She made the classic mistake of thinking it’s OK to disregard her personal brand while she’s not on official duty. …Read more…

It’s OK to Have an Accent as Long as You’re Not Faking It

America is a melting pot of people from just about every country in the world.Fake Genuine Signpost Means Authentic or Faked Product Most newcomers learn English when they get here and, if they’re already adults, will almost always speak with an accent. There is nothing wrong with having an accent.

It’s important to articulate your words correctly, but an accent can actually make a speaker sound more interesting. Have you ever noticed that people with a British accent are often taken more seriously? Their accent gives them an air of authority and superior intelligence. …Read more…

Do You Have Charisma?

"Do You Have Charisma?"

Do You Have Charisma?

You automatically know when someone has personal charisma. You just feel it. It’s the “wow” factor that captivates people. But what is it exactly?

Charisma is the Greek word for “gift.” It’s that personal magnetism, that unmistakable star quality that captures people’s imagination and inspires loyalty and devotion. Celebrities like Hugh Jackman and Jason Bieber have it. …Read more…

All That Preparation and Your Product Demonstration Flopped

Woman Making a Banana SmoothieYour worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand.

You Can’t Slap it Together

It takes intricate planning for a product demonstration, or to prepare …Read more…