So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in the brochure promoting its International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

The Power of Negotiation: Knowing When to Fight

"Negotiating for what you want"

Negotiating for what you want

The very word “negotiation” implies potential conflict. When you enter into a negotiation, the participants often have different agendas or goals. That’s why negotiations can be difficult. Even the thought of it makes some people want to flee.

While few of us welcome confrontation, always “caving in” can sabotage your career or diminish your efforts to project a confident, powerful image when presenting your side of the story. …Read more…

Is it OK to Tell a Little White Lie?

Pinnocchio

Lie and grow a Pinocchio nose

How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.”

That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying.

That is an egregious  example, but little white lies can turn into big ones and eventually …Read more…

Think Before You Speak Because You Can’t Hit Rewind (Mr. Trump)

Think Before you Speak words on Road Sign and Stop SignDo you have a loose tongue? Do you open your mouth and start making indiscreet and potentially embarrassing remarks that will come back to haunt you? You can avoid what’s also called “diarrhea of the mouth” by thinking before you speak.

Were They Ever Sorry

Donald Trump has yet to learn to think before he speaks but two public figures learned this the hard way in the recent past. Emil Michael, former senior vice president for business at Uber, the ride-hailing company, said Uber was considering spying on journalists it considers unfriendly to the company. …Read more…