The 12 Worst Mistakes in Working With the Media

As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Skype. The news cycle is now 24/7.

Follow the Rules

But, as the saying goes, the more things change, the more they stay the same. The basic rules of working with a reporter on a story …Read more…

Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…

My Heart is Racing So Fast I Think I’m Going to Faint!

Being a little nervous before a presentation, or media interview, is only natural.overcome-stage-fright3-150x1501 However, it’s not natural if you panic and your heart starts racing, you break out in a sweat and want to throw up.

If that describes you, then you need to work at reigning in your stage fright. Preparation and practice are essential. …Read more…