Use “Power Words” in Presentations and Media Interviews

When speakers at a conference and commentators on television begin a sentence with “I think” or “I hope,” it detracts from their expertise. Those are not power words.Power Words

Even well-known experts often start a sentence with tentative phrases. You aren’t invited to speak at a conference or appear on national television for what you think. You’re invited for what you know. You’re the expert. …Read more…

Being at Your Best on a Book Tour When You’re Dead on Your Feet

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

Are You Due for a Professional Image Update?

“You don’t get a second chance to make a first impression” may be a cliché but this one is true.

Mark Zuckerberg

Mark Zuckerberg

That’s why it’s essential to develop a professional image that creates an unforgettable powerful first impression when you are about to make a presentation, attend a business meeting or appear on TV.

Find Your Personal Style

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Why the Old Ground Rules for Media Interviews Don’t Apply Anymore

There used to be a simple list of accepted ground rules for media interviews with reporters. They don’t exist anymore with the advent of viral media. Ground rules have gone the way of VCR tapes, yet that doesn’t change the reasons why you need to be more vigilant than ever about what you say in interviews. …Read more…