Is it OK to Tell a Little White Lie?

Pinnocchio

Lie and grow a Pinocchio nose

How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.”

That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying.

That is an egregious  example, but little white lies can turn into big ones and eventually …Read more…

You’ll Never Walk Alone Because Everyone is Watching

24 hours a day and 7 days a week sign isolated over white.

Always “On”

Do you remember when an ESPN on-air reporter was caught cursing out a tow truck company cashier?  It shouldn’t have made news, but it did. That’s because her outburst was captured on a surveillance camera and a video of the incident soon went viral.

You also never know who might be watching and recording your every move with one of the wildly popular streaming video apps: Periscope and Meerkat, owned by Twitter. …Read more…

It’s OK to Have an Accent as Long as You’re Not Faking It

America is a melting pot of people from just about every country in the world.Fake Genuine Signpost Means Authentic or Faked Product Most newcomers learn English when they get here and, if they’re already adults, will almost always speak with an accent. There is nothing wrong with having an accent.

It’s important to articulate your words correctly, but an accent can actually make a speaker sound more interesting. Have you ever noticed that people with a British accent are often taken more seriously? Their accent gives them an air of authority and superior intelligence. …Read more…

All That Preparation and Your Product Demonstration Flopped

Woman Making a Banana SmoothieYour worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand.

You Can’t Slap it Together

It takes intricate planning for a product demonstration, or to prepare …Read more…