Why the Reporter Didn’t Quote You — or Your Client

Why wasn't I quoted?

Why wasn’t I quoted?

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”

You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.

Definitely not a fun experience! …Read more…

Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

A TV Interview With Another Guest is Like Ballroom Dancing

When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert.

Once you get on television, the exchange between you and a second spokesperson needs to be choreographed, like ballroom dancing. A media trainer can help you to practice your routine until you’re totally in step.

You’re both there for your knowledge and experience. More often than not, the producer may pair you with an expert of his choice. The conversation should be balanced between the two of you. You want to appear as a dynamic, cohesive team. One person shouldn’t dominate the conversation; you both bring information and expertise to the interview. …Read more…

How to Write an Impromptu Speech

Writing an impromptu speech isn’t a non sequitur, though it may seem contradictory.

Impromptu Speech

Improptu Speech

While you don’t have time to write down your thoughts if you’re called on to say something extemporaneously, you do want to make a positive impression.

The secret is to prepare in advance so you’re ready with your “impromptu” remarks.

Tell Me About Yourself

“Tell me about yourself” is one of the questions that people fear the most. It’s usually the first “surprise” question you’ll get in a job interview, or when meeting a prospective client in a new business pitch…or even in a media interview. Don’t start sweating. Instead, take a breath and then respond with the key points you had prepared in advance because you expected that opener. …Read more…