That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the
Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work
As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Zoom or similar services. The news cycle is now 24/7. Follow the Rules But, as the saying goes, the
You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Zoom and social media, would make a statement like the one above. It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become
Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?” You’re lucky if you’ve never experienced that sinking
Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter. So how do you make the best impression when you can’t see the whites of a reporter’s eyes? Preparing for the Phone Interview In an
Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product. Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the
What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa. Even the Public Relations Society of America, in a brochure promoting a past International Conference,
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