Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.
Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.
You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…