Being at Your Best on a Book Tour When You’re Dead on Your Feet

By The Newman Group Inc. — Leave a comment

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

Media Interviews, Media/Message Coaching

So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

By The Newman Group Inc. — 1 comment

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in a brochure promoting a past International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process
The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

Media/Message Coaching, Presentation Skills