Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

Being at Your Best on a Book Tour When You’re Dead on Your Feet

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in a brochure promoting a past International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…