How to Pitch the Media in an Email

"Email media pitches"

Email media pitches

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives?

The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…

Are You Sabotaging Your Presentations With an Out-of-Date Image?

If your business presentations are falling flat, then you may be ready for an image update. The term “business casual” has taken on new meaning. Originally, this term was defined as a sports jacket and pants with an open-neck shirt for men. For women, it was a crisp, professional looking blouse with pants or a skirt, topped with a jacket. …Read more…

You’ll Never Walk Alone Because Everyone is Watching

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Always “On”

Do you remember when an ESPN on-air reporter was caught cursing out a tow truck company cashier?  It shouldn’t have made news, but it did. That’s because her outburst was captured on a surveillance camera and a video of the incident soon went viral.

You also never know who might be watching and recording your every move with one of the wildly popular streaming video apps: Periscope and Meerkat, owned by Twitter. …Read more…

Overcoming Objections – 10 Tips for Turning “No” into “Yes”

"Overcoming objections takes practice"

Overcoming objections takes practice

Why don’t more people succeed in sales? Often it’s because they haven’t learned how to overcome objections to their sales presentations.  Countering objections isn’t easy and demands patience, determination, quick thinking, and attention to detail.

…Read more…