So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in the brochure promoting its International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

How to Mingle and Make Small Talk

"Magnificent Minglers are magnetic"

Manificent Minglers are magnetic

As you enter a room filled with people, do you often find yourself wishing you were someplace else? It’s OK to admit it because most of us feel that way at least some of the time. Learning how to mingle and make small talk takes practice and advance planning.

In business, it’s essential to master the art of small talk to identify people you’d like to get to know better – and possibly do business with. …Read more…

10 Tips to Become Better at Promoting the “Real You”

"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…

The Power of Negotiation: Knowing When to Fight

"Negotiating for what you want"

Negotiating for what you want

The very word “negotiation” implies potential conflict. When you enter into a negotiation, the participants often have different agendas or goals. That’s why negotiations can be difficult. Even the thought of it makes some people want to flee.

While few of us welcome confrontation, always “caving in” can sabotage your career or diminish your efforts to project a confident, powerful image when presenting your side of the story. …Read more…