Will Heads Turn Toward You for the Wrong Reason?

Personal Branding on Red Puzzle on White Background.You must have experienced this. You’re walking down the aisle of a department store and someone passes you going in the opposite direction. She seems vaguely familiar.

Then it hits you. That was your client but you hardly recognized her without makeup and in ratty old jeans. She made the classic mistake of thinking it’s OK to disregard her personal brand while she’s not on official duty. …Read more…

All That Preparation and Your Product Demonstration Flopped

Woman Making a Banana SmoothieYour worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand.

You Can’t Slap it Together

It takes intricate planning for a product demonstration, or to prepare …Read more…

Why Things Can Go Wrong After the Presentation Coach Leaves

The polished speaker you heard at the last industry conference you attended very likely went through presentation training.Fotolia_cropped But do you remember how embarrassed you were for another speaker at that same conference who flubbed his remarks?

The second speaker also had coaching, so what went wrong?

Don’t Belittle Your Speakers

Going through presentation training with a coach is an intense experience. Speakers, no matter what their position, are often vulnerable in a learning situation. …Read more…

Did You Forget to Answer My Email or Were You Just Being Rude?

Netiquette word cloud with abstract backgroundWe’re all swamped with emails, but do you routinely ignore your business correspondence? Am I not important enough for you to respond in a timely manner, or do you just treat everyone rudely?

What’s Timely?

If you’re in the client service business, then it’s advisable to establish the ground rules for emails. Discuss an acceptable time frame with your client. A fairly common guideline is to answer by end of day. But suppose you’re working on a crisis. …Read more…