Why Memorizing is a Dirty Word

Unless you’re a professional actor who is paid to learn his lines, Identitydon’t try to memorize your presentations — virtual or in-person. Why put more pressure on yourself when you’re already anxious in front of an audience?

Memorizing is a no-win strategy. Instead of engaging with the audience when it’s time to speak, you’re inside your own head trying to remember your lines. It will be panic time if you forget your opener and scramble to fill the void.

Your audience will sense your discomfort and they will become uncomfortable, too. You certainly won’t gain the audience’s confidence if you’re struggling for something to say while fidgeting and …Read more…

Imagine Yourself Relaxing on a Beach Without a Care in the World

Relax on the BeachJust suppose that you started your next talk with the grabber, “Envision yourself unwinding on the sea shore cool as a cucumber.” Do you believe that picture would stand out enough to be noticed by individuals in the audience? With a great many people working every minute of every day, who wouldn’t have any desire to be unwinding on a beach?

Whether you’re conveying a discourse from notes or giving a presentation with slides, using visual symbolism will engage your audience.

Bring Your Talks to Life

When planning your talk, you first need to analyze your audience. Who are they? What are their information needs? How might you make a complex subject understandable so you don’t lose them? …Read more…

Don’t Eat the Microphone When Delivering a Presentation

Business conferenceYou slaved over preparing your talk, practiced hard, and no one in the audience heard you.

Sometimes it’s the simple things that will trip you up when you’re delivering a speech or presentation, like not using a microphone. And it is pretty easy to create the same problem in a virtual presentation where you are the actor, director and producer.

Pre-pandemic, a board member of Lincoln Center was moderating a panel in a very noisy venue and he began by stating, “I can speak loudly so I won’t use the microphone.” A chorus of “No’s” greeted his remark! He was lucky because his audience saved him the embarrassment of not being heard. …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. journalistYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client? …Read more…