What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist - Giornalista, scrittoreYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…

How to Make the Camera Work for You in a Television Appearance

Answer questions, Reporter Q&A

When we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host.

You’re On Your Own

It’s important to keep in mind the focus is on the host – how he looks, his best camera angles, and how he will grab the attention of his audience. No one is going to greet you at the door and treat you like a celebrity …Read more…

Have Your Props Ready and Approved for Holiday TV Interviews

You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer.journaliste That’s a definite no-no.

TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated and approved by the producer – in advance.

With this year’s major holiday season approaching, be the guest whose appearance “knocks them dead” because …Read more…

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…