Don’t Gush Over Top Celebrities In a Coaching Session

 

3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…

How to Answer Questions From a Reporter Without Messing Up

Answer questions, Reporter Q&A

Always answer questions truthfully

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked?

The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work will be down the drain.

Maintain Control

You can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview. …Read more…

Doing a Satellite Media Tour Without Ever Boarding a Plane

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In post-pandemic days, airlines may never be as crowded as they had been before the coronavirus hit. Some form of social distancing is likely to become part of the “new normal.” But that doesn’t mean that you will see the return of media spokespersons to the skies.

That’s because even if fares drop it will still be relatively expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

When Your Stump Speech Goes Stale

How’s your stump speech?

You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations.

Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak. …Read more…