What Does it Mean to be “Presidential”?

At least a dozen Republican presidential hopefuls and several Democrats have jumped into the 2016 Presidential race. manager prsentiert gute neuigkeitenThe election is many months away so candidates have a long time to prove that they’re Presidential material, and avoid damaging public gaffes.

But what does it actually mean to be Presidential? …Read more…

When You Flub Your Response in an Instant Crisis

 When a crisis occurs, how can we communicate in today’s instant world?

When Richard Branson’s Virgin Galactic crashed, he immediately announced it on Twitter, and apologized in a news briefing thus getting in front of the story. crisi logoOn the other hand, Brian Williams’ exaggerated chopper story began on Facebook when someone on the actual chopper said Williams wasn’t on board. (So much for those who think they can hide bad news.) In either case, the stories spread swiftly through different channels soon after.

Branson’s response followed the basic rules of crisis management:

  • Get bad news out fast,
  • Don’t lie,
  • Acknowledge the problem,
  • Provide ongoing information and
  • Show sincere sympathy for those affected.

…Read more…

Why it’s Not OK to Tell a Little White Lie, Brian Williams

Dear Brian Williams: say it isn’t so.NewYorkPost3

But it’s too late because you already lied in the story you told about being in a helicopter that was hit by a rocket-propelled grenade in 2003. You weren’t.

That “little” white lie should end up with Williams losing his job. He’s already taken a leave and NBC has launched an investigation of his other reporting, including whether he saw a body floating by his hotel room in the aftermath of Hurricane Katrina.

We love to listen to stories, but feel betrayed when the storyteller isn’t telling the truth. …Read more…

In a Crisis, Emotions Are as Important as the Words

Survival concept, business man with gas mask isolated on white When a crisis hits, people don’t actually hear the words of reassurance. They listen with their emotions. Health officials have repeatedly explained to the public that you can only become infected with the Ebola virus through direct contact with bodily fluids.

But polls reveal that a majority of Americans fear they can catch the virus through incidental contact and have little confidence in their government’s ability to manage the crisis. …Read more…