Presenting Yourself and more . . .

How to Zoom Back to The Future

Lights . . .  Camera . . .  Zoom!

Picturephone 1964

Zoom, with a capital “Z”,  has become a verb in the American English language, almost as quickly as the word “pandemic” has become part of our daily vernacular. Overnight and out of nowhere, “Zoom” the app is seemingly positioned to become a fixture in the “new normal”, even after social distancing guidelines become less restrictive. In just three months’ time, Zoom’s usage has jumped from 10MM to 300MM daily users, with a 50% increase since early April alone.

Zoom has already achieved catch-all status to describe video meetings taking place on other platforms such as Cisco WebEx, FaceTime, Google Meet, Microsoft Teams, Skype, and the like. The Covid-19 pandemic has quickly transformed many of us into a work-from-home life-style that requires an immediate shift in how we communicate. The concept of one-to-one video calls conjures up images of The Jetsons and traces back to the 1964 World’s Fair at Flushing Meadow Park where fair goers got their first chance to make a video telephone call on AT&T’s Mod I Picturephone to a complete stranger at a similar Picturephone exhibit at Disneyland in California.

Internet based video connections are and will continue to play a vital, primary role in our communications beyond this time of staying home. As such, you need to be armed with the know-how to maintain your executive presence and edge in this not-so-new, but now commonplace practice. Here is what you need to know to successfully make the transition.


The “Set”

Where you set up your call will say a lot about you — some of which you may not want to reveal to others in the “room.”


Lighting can be tricky. So again, be sure to practice before presenting to a client or doing a media interview. The best option is to be in a room that’s evenly lit.

Wardrobe and Makeup

Movement and Sound

Multi-Person Meeting

Make Sure You . . .

A bit of preparation goes a long way to making video calls productive and manageable for all. When something goes awry, just move on. For many things the old-fashioned telephone is just as good.


Eileen Winnick

Eileen Winnick, Senior Associate, The Newman Group, Inc., is a highly experienced presentation consultant and media trainer for authors, executives, physicians, financial advisors, and TV personalities. Her experience being in the “hot seat” gives her an added edge when preparing clients for media interviews.

Eileen has worked with executives and authors to appear on such shows as CBS Good Morning, CBS Moneywatch, Bill Mahr, Charlie Rose, The Colbert Report, The Daily Show, Entertainment Tonight, Fox Entertainment News, Good Day New York, Good Morning America, The Larry King Show, Meet the Press, Nightline, Oprah, Sally Jesse Raphael, Squawk Box, 60 Minutes, 20/20, The Today Show, and The View.

Eileen is a Certified Speech and English teacher with a Bachelor of Arts  from Boston College and a Master of Arts in Corporate and Political Communications from Fairfield University. She is a member of Actors Equity Association, American Federation of Television and Radio Artists, and Screen Actors Guild.

How to Zoom Back to The Future
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