If you’re in the PR business long enough, it’s bound to happen. 
You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client? …Read more…
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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point. |
When Is It OK to Respond “No Comment” to a Reporter?
To comment or not to comment
The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.
You Must Answer the Question
Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO). Be that as it may, you cannot disregard the inquiry. You don’t want to use the words “no comment,” which is like waving a red flag. Yet, many interview subjects figure they can just stonewall the reporter and bridge back to their key messages. …Read more…