What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. journalistYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client? …Read more…

When Is It OK to Respond “No Comment” to a Reporter?

No comment

To comment or not to comment

The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.

You Must Answer the Question

Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO). Be that as it may, you cannot disregard the inquiry. You don’t want to use the words “no comment,” which is like waving a red flag. Yet, many interview subjects figure they can just stonewall the reporter and bridge back to their key messages. …Read more…