Getting Your Key Messages into Media Interviews

"Did you get in your key messages?"

Did you get in your key messages?

In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews.

Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories? …Read more…

Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…