How to Answer Questions From a Reporter Without Messing Up

Answer questions, Reporter Q&A

Always answer questions truthfully

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked?

The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work will be down the drain.

Maintain Control

You can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview. …Read more…

Will Your “Tells” Derail Your Presentation or Media Interview?

Even after just about 60 years, political pundits still talk about the “tells” that derailed Richard Nixon’s bid for the Presidency in 1960.

“Tells” are subtle changes in a person’s behavior or demeanor that are dead giveaways that the person is nervous and uncomfortable during a presentation or media interview. If you’ve ever watched The World Series of Poker on TV, then you know about the “tells” that expose the strength or weakness of a player’s hand.

See if you can spot the “tells” in just the first two minutes of this first ever televised Presidential debate, between Richard Nixon and John F. Kennedy.

…Read more…

Should You Take Drugs to Overcome Your Fear of Speaking in Public?

hand with a pillYes, you read that right. Some individuals have such bad stage fright that they are resistant to coaching.

This post is not meant as a prescriptive that everyone take “something” to calm their nerves. Most people, with presentation or media training, can overcome their anxieties. They are content experts, but not experts at presenting themselves.

Drugs or Not?

Then there are the speakers who are content experts and understand the rules of making a presentation and answering the media’s questions. …Read more…

Doing a Satellite Media Tour Without Ever Boarding a Plane

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In post-pandemic days, airlines may never be as crowded as they had been before the coronavirus hit. Some form of social distancing is likely to become part of the “new normal.” But that doesn’t mean that you will see the return of media spokespersons to the skies.

That’s because even if fares drop it will still be relatively expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…