Do You Know What Your Audience Wants From Your Presentation?

audience 2One of the lessons learned from our many coaching sessions is this: don’t allow yourself to get complacent and think you can do the same old, same old as you plan your speaking engagements and media interviews.

Analyzing Your Audience

Speakers often go wrong by not doing a thorough audience analysis. …Read more…

Even Smart Companies Are Dumb About Crisis Communications

Have you examined your crisis communications plan lately? Is it up to date? Do you even have a crisis plan in place?

Apple, the company that invented the smart phone, was dumb about the way it handled the instant crisis of the awful Maps app on its iPhone 5. You don’t want to find yourself in the in the same predicament if something goes wrong at your company.

Silence at First

Apple fans were worked up into a tizzy in anticipation of the new phone with the usual lines circling Apple stores when the phone went on sale. But much to their dismay, Google Maps was nowhere to be found. Apple had substituted its own Maps app. What a clunker. Whole cities were missing, and you risked being directed to a street that led nowhere. A new pejorative — “Mapplegate” — entered the lexicon. …Read more…

Do Your Eyeglasses Detract From Your Presentations and TV Interviews?

In the past, people used the pejorative four eyes for people who wore glasses. Name-calling is never appropriate, especially when someone has poor vision or a serious disability.

Elton John

Today eyeglasses have become a popular fashion statement. Glasses are an accessory to your wardrobe that can enhance – or detract — from your overall appearance especially when you’re making a presentation or being interviewed on TV.

Celebrities like Johnny Depp, Tina Fey and, most famously, Elton John and Sarah Palin are known for the distinctive eyeglasses they wear in public appearances – so why not you? …Read more…

Preparing for TV and Broadcast Interviews to Promote Your Holiday Products

The holiday shopping season is about to go into full swing and so are the spokespersons who will be talking about and demonstrating products on television.

Holiday Spokespersons

Holiday Spokespersons

As you watch the plethora of spokespersons this holiday season, see how many of them not only nailed their interviews but compelled you to take action. It’s a sure bet that the ones who got your attention had media training.

If you represent a spokesperson, or happen to find yourself in a position to advise one, you can help them to be more effective with advance preparation. …Read more…