Presenting Yourself and more . . .

Optimize Your Slide Presentations for Virtual Media Networks

If you’ve ever wished that you could expand the life expectancy of a presentation that you went through hours making, fortunately by utilizing web-based media you can safeguard that all your presentations will have a day to day existence past their initial audience.

In the “olden” days you would almost certainly furnish a duplicate of the introduction with an official statement to the news media and leave freebees at the rear of the room summing up your vital directives for members of crowd to take with them. Now you can download them as part of your virtual presentation so people can easily access them for reference.

That was at that point. This is now.

The rules still apply in making and conveying a presentation: have a clear objective, focus on one theme, incorporate two-to-three key messages with supporting evidence, and then sum up your central issues with a call to action.

But there is another vital initial step before you even start preparing your presentation. You need to ask yourself: “Are my target audience searching for my messages, or keywords, on the web? In the event that I need my introduction to be found via web-based media networks and SlideShare, have I conducted a keyword search to learn the catchphrases that my targets are really looking for?”

If there is a disconnect, your presentation literally doesn’t exist. You won’t come up in searches. Clearly, that isn’t what you want to happen.

Conducting Keyword Research

So how would you advance your introduction with searchable keywords? Shockingly, the most solid and free instrument was the Google Keyword Tool that Google dropped. They replaced it with Keyword Planner but that is more geared to creating an ad campaign.

There are two free keyword tools that you can use, which also have paid premium versions.

Wordtracker – When you enter your keywords, Wordtracker will return the number of searches and competition for those keywords. To learn more visit the Wordtracker blog.

SEMRush – SEMRush tracks Google and Bing results for the top 95+ million organic key words. You can learn more at SEM Features.

There are likewise different instruments like SEOSpy Glass that track your competitor’s keywords but that is probably more data than you need.

Optimizing and Advancing Your Presentation

Most likely you are working from a PowerPoint presentation. Once you’ve defined your key messages and keywords, insert them throughout your presentation. Optimize the headings of each slide with keywords.

Some speakers sound silly when they do what’s called “keyword stuffing.” They repeat their keywords too often and not where they are appropriate. Always remember that quality written substance is King. Try not to forfeit quality in the quest for getting found at the top of the SERP (Web crawler Report Page).

Insert hyperlinks within your presentation to the sources you use for the statistics and evidence to support your key messages. These will help lure guests to your presentation in the event that they want more information.

Tips for advancing your presentation:

Don’t Avoid the Essentials

Social media is a significant part in promoting your presentation and getting the attention you and your presentation deserve. But, don’t skip the essentials like rehearsing your presentations and your delivery.

Work with an outside trainer or coach in your organization. As you practice your presentation, get feedback about your key messages and keywords. Do they enhance your presentation or are they popping up in inappropriate places?

Social media is a game changer, no doubt. Just don’t let your anxiety about getting mentioned online spoil your presentation to a live audience who may be the exact people you want to reach.

 

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