Has the Internet Changed What Reporters Are Looking for in a Story?

Man Bites Dog

Man Bites Dog

While the number of print newspapers and magazines is shrinking, the trend is more than offset by the proliferation of online media outlets. Think Huffington Post, online editions of print publications, and blogs.

At the end of 2012 Newsweek shut down its print edition and morphed into the online Daily Beast.

Have the Rules Changed?

Social media has enabled new conversations between reporters and their sources. So have the rules changed about how to pitch a reporter and what they’re looking for in a story? …Read more…

Don’t Gush Over Top Celebrities In a Coaching Session

 

3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…

How Betty Friedan Made Being Assertive (Not Aggressive) OK

It hardly seems possible that 50 years have passed since the publication of Betty Friedan’s groundbreaking book “The Feminine Mystique” in February, 1963.

She made it OK for women to be more assertive in the workplace at a time when companies still ran separate employment ads for women and men. Sure, how things have changed – but maybe not so much as we think.

Aggressive vs. Assertive

Many women – and let’s not leave out men – have issues to this day with being assertive in business. In male dominated industries assertive women are still seen as being “pushy,” while men who assert themselves are viewed as having leadership qualities. …Read more…

Will Your “Tells” Derail Your Presentation or Media Interview?

Even after almost 60 years, political pundits still talk about the “tells” that derailed Richard Nixon’s bid for the Presidency in 1960.

“Tells” are subtle changes in a person’s behavior or demeanor that are dead giveaways that the person is nervous and uncomfortable during a presentation or media interview. If you’ve ever watched The World Series of Poker on TV, then you know about the “tells” that expose the strength or weakness of a player’s hand.

See if you can spot the “tells” in just the first two minutes of this first ever televised Presidential debate, between Richard Nixon and John F. Kennedy.

…Read more…