Doing a Satellite Media Tour Without Ever Boarding a Plane

Fotolia_29856664_XSAirplanes have never been so crowded. But you won’t see many media spokespersons in the skies these days.

That’s because it’s become so expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

Do You Know What Your Audience Wants From Your Presentation?

audience 2One of the lessons learned from our many coaching sessions is this: don’t allow yourself to get complacent and think you can do the same old, same old as you plan your speaking engagements and media interviews.

Analyzing Your Audience

Speakers often go wrong by not doing a thorough audience analysis. …Read more…

Why Talking About Yourself Can Torpedo a Job Interview

Many job candidates are given bad advice. They’re told to write out their accomplishments and practice them so they’re ready to respond to the oft-answered question: “Tell me about yourself.” Then they proceed to babble on and on and on.

The Real Question

The subtext behind the question really is: “Tell me about yourself and what you can do for my department and company.” It’s all about the benefits you bring to the table. Think of a job interview as a presentation or sales pitch. You don’t want to simply read the entire menu, but choose those “entrees” that will whet the interviewer’s appetite to hear more.

But how do you know what those are? …Read more…

Do You Think You Have the Executive Presence to Get Ahead? Think Again

Appearance Counts

If you wonder why so few women are running Fortune 500 companies, it’s because they lack “executive presence.” That’s not our opinion, but the results of a revealing study that’s summarized in a special @WORK supplement in Marie Claire magazine.

Looking and Acting the Part

In the view of Sylvia Ann Hewlett, founder of Center for Talent Innovation (CTI) the think tank that conducted the study, these are the traits that will make you a contender for the top spot: …Read more…