Does Your High School Yearbook Photo Hold a Clue to Who You Are Now?

As the last New York Mayoral race was heating up, candidates had to undergo scrutiny, not only for their points of view about public policy but also for their personal images.

The Daily News chose a novel way to spotlight the candidates in a story that included photos of them in their high school yearbooks.

NYDailyNews …Read more…

Persuade the Audience to Your Point of View by Solving Their Problems

Every presentation you ever deliver is designed to persuade the audience to accept your point of view. Can you think of any other reason to make a presentation?

NGAudienceNot to nitpick, but a speech is not a presentation. A speech is a lecture by an authority, such as a researcher delivering the results of a 10-year study of a new drug to a medical association. It’s educational.

Taking that example a step further, a presentation of those results to the FDA would be …Read more…

Your Presentation is About More than Just the Words You Use

Words, Pictures, ActionsThink about it. There are only three forms of communications: words, pictures and actions and how you combine them.

When you’re giving a presentation, or counseling an employee, the words you use are important. But it’s your facial expression and body movements that can convey so much more meaning. They make you a commanding presence and memorable speaker. …Read more…

Don’t Gush Over Top Celebrities In a Coaching Session

 

3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…