Does it Matter Where You Sit as Long as You Have a Seat at the Table?

Lunch and dinner parties are a staple of building client relationships. But they aren’t always fun for the host.bateaux_newyork

Whom do you sit where? If you invite the CEO, do you seat him next to his wife or next to you? After all, you want to get closer to the CEO if your hard work getting to him your event has actually paid off. Is there a pecking order in the seating arrangements?

Putting People Together

We faced this conundrum when hosting clients and friends on a recent dinner cruise along the Hudson River. Our goal was to …Read more…

Are You a Memorable Speaker or Just Background Noise?

Are you background noise?

Are you background noise?

As speakers, few of us will ever rise to the level of Winston Churchill, or John F. Kennedy.

But there are things you can – and should – be doing to become a memorable speaker and stand out from the crowd.

What distinguishes you?

One day, sooner than later, take some quiet time to review your speaker “persona.” This includes evaluating your content, your skill in delivering a speech or presentation, your visual appearance, and your likeability.

In going through this introspective exercise, …Read more…

Labor Day is Coming: Time to Gear Up for the Busy Fall Season

labor day

Shift Into High Gear

Labor Day is coming and it’s back to school for millions of school children. But this national holiday also signals the unofficial end of summer, when companies shift into high gear to meet their revenue targets for the year.

Many people get the blues but you can avoid the post-summer slump by getting yourself ready for a busy fall season.

Getting Ready

What does getting ready entail?

First, start thinking about how you’re presenting yourself in every aspect …Read more…

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…