How Betty Friedan Made Being Assertive (Not Aggressive) OK

It hardly seems possible that 57 years have passed since the publication of Betty Friedan’s groundbreaking book “The Feminine Mystique” in February, 1963.

She made it OK for women to be more assertive in the workplace at a time when companies still ran separate employment ads for women and men. Sure, how things have changed – but maybe not so much as we think.

Aggressive vs. Assertive

Many women – and let’s not leave out men – have issues to this day with being assertive in business. In male dominated industries assertive women are still seen as being “pushy,” while men who assert themselves are viewed as having leadership qualities. …Read more…