Was the Podium at Your Presentation Too Tall or Were You Too Short?

Anyone who saw the 2007 video of Queen Elizabeth being greeted by President George H. Bush will never forget that when the Queen stepped to the lectern to speak all you could see was her royal hat.

No one remembers what she said, but they remember her bobbing bonnet. It was a huge embarrassment for the president’s staff. They forgot to place a step-up box at the podium after the tall president spoke so the Queen’s face would be visible when it was her turn to speak.

The following day she addressed Congress and got a big laugh and a standing ovation with her opening line, “I do hope you can see me today.” …Read more…

Optimize Your Slide Presentations for Virtual Media Networks

If you’ve ever wished that you could expand the life expectancy of a presentationSlideshare logo that you went through hours making, fortunately by utilizing web-based media you can safeguard that all your presentations will have a day to day existence past their initial audience.

In the “olden” days you would almost certainly furnish a duplicate of the introduction with an official statement to the news media and leave freebees at the rear of the room summing up your vital directives for members of crowd to take with them. Now you can download them as part of your virtual presentation so people can easily access them for reference.

That was at that point. This is now.

The rules still apply in making and conveying a presentation: have a clear objective, focus on one theme, incorporate two-to-three key messages with supporting evidence, and then sum up your central issues with a call to action.

But there is another vital initial step before you even start preparing your presentation. You need to ask yourself: “Are my target audience searching for my messages, or keywords, on the web? In the event that I need my introduction to be found via web-based media networks and SlideShare, have I conducted a keyword search to learn the catchphrases that my targets are really looking for?”

If there is a disconnect, your presentation literally doesn’t exist. You won’t come up in searches. Clearly, that isn’t what you want to happen.

Conducting Keyword Research

So how would you advance your introduction with searchable keywords? Shockingly, the most solid and free instrument was the Google Keyword Tool that Google dropped. They replaced it with Keyword Planner but that is more geared to creating an ad campaign.

There are two free keyword tools that you can use, which also have paid premium versions.

Wordtracker – When you enter your keywords, Wordtracker will return the number of searches and competition for those keywords. To learn more visit the Wordtracker blog.

SEMRush – SEMRush tracks Google and Bing results for the top 95+ million organic key words. You can learn more at SEM Features.

There are likewise different instruments like SEOSpy Glass that track your competitor’s keywords but that is probably more data than you need.

Optimizing and Advancing Your Presentation

Most likely you are working from a PowerPoint presentation. Once you’ve defined your key messages and keywords, insert them throughout your presentation.PowerPoint Logo Optimize the headings of each slide with keywords.

Some speakers sound silly when they do what’s called “keyword stuffing.” They repeat their keywords too often and not where they are appropriate. Always remember that quality written substance is King. Try not to forfeit quality in the quest for getting found at the top of the SERP (Web crawler Report Page).

Insert hyperlinks within your presentation to the sources you use for the statistics and evidence to support your key messages. These will help lure guests to your presentation in the event that they want more information.

Tips for advancing your presentation:

  • Post to SlideShare. You will need to open a free account if you don’t already have one. Post your presentation to SlideShare just before you present it. Then include a link in the last slide so that your audience members can visit SlideShare and download and embed your presentation in their websites and share it with their contacts.
  • Post to the host organization’s site. Ask the host organization where you are presenting to post the presentation on its site. Provide an accompanying summary.
  • Post to your social networks. Post a tweet on Twitter with a link to the presentation. Upload the presentation to your LinkedIn account (LinkedIn owns SlideShare). Post an update with a link to the post on Facebook, Pinterest and other networks.
  • Post to your website. Write a blog with a summary of the key messages and post the presentation on your company’s website.
  • Enlist advocates. Create a Twitter hashtag and ask the audience, business colleagues and members of your own organization to retweet, Like, and Share your presentation while you’re delivering it. Offer an incentive for the individual who posts the most tweets.
  • Continue posting content. Write brief updates with statistics, graphs and images from the presentation and continue to distribute them over the following couple of weeks to your social networks. Choose juicy nuggets of information that will get Liked, retweeted and shared.
  • Send it by email. Yes, we’re discussing online social media but don’t forget that email is still the basic tool of business communication. Send your presentation to your clients, prospects and other business connections that you feel would benefit by reading and sharing it.

Don’t Avoid the Essentials

Social media is a significant part in promoting your presentation and getting the attention you and your presentation deserve. But, don’t skip the essentials like rehearsing your presentations and your delivery.

Work with an outside trainer or coach in your organization. As you practice your presentation, get feedback about your key messages and keywords. Do they enhance your presentation or are they popping up in inappropriate places?

Social media is a game changer, no doubt. Just don’t let your anxiety about getting mentioned online spoil your presentation to a live audience who may be the exact people you want to reach.

 

What Does it Say About You When You’re Always Late?

Mad HatterIt’s unfortunate that the first headlines about the then new Mayor of New York City, Bill de Blasio, were about his chronic lateness and not about his plan for The City.

Hizzoner has been timed from 15 minutes to 90 minutes late to news conferences, community events and even his appearance before the state council. His routine lateness has not charmed him to the media, who are generally stuck in a small room at City Corridor sitting tight for him to show up for press conferences. …Read more…

Can You Go Directly to the Senior Client Without Stepping on Toes?*

Whenever I give advice, it’s always helpful if I’ve personally experienced the problem. So let me tell you a story about what happened to me.

Who’s in Charge?

I was asked to coach a high-ranking executive at a major financial services firm who was scheduled to speak Walking on Eggshellson a panel at a prestigious industry conference. On the day I flew in to work with Joan, I learned that neither the PR Department nor the speaker had received any information from the conference organizers.

Needless to say, this was not great timing for a coaching session and led to a lot of unnecessary tension. Because Joan was so senior, a “team” of assistants felt they had to get involved with the briefing and arrangements. Too many people were giving directions and no one was in charge. …Read more…