Answer questions, Reporter Q&A

How to Answer Questions From a Reporter Without Messing Up

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work

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Why wasn't I quoted?

Why the Reporter Didn’t Quote You — or Your Client

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?” You’re lucky if you’ve never experienced that sinking

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Another guest

A TV Interview With Another Guest is Like Ballroom Dancing

When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert. Once you get on television, the exchange between you and a second spokesperson needs to be choreographed,

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Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter. So how do you make the best impression when you can’t see the whites of a reporter’s eyes? Preparing for the Phone Interview In an

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All That Preparation and Your Product Demonstration Flopped

Your worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand. You Can’t Slap it Together It takes intricate planning for a product demonstration, or to prepare

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Don’t Gush Over Top Celebrities In a Coaching Session

  When coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive. If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s

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Doing a Satellite Media Tour Without Ever Boarding a Plane

In post-pandemic days, airlines may never be as crowded as they had been before the coronavirus hit. Some form of social distancing is likely to become part of the “new normal.” But that doesn’t mean that you will see the return of media spokespersons to the skies. That’s because even if fares drop it will

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"Email media pitches"

How to Pitch the Media in an Email

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives? The same as always –

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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.

Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.

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