Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?” You’re lucky if you’ve never experienced that sinking
When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert. Once you get on television, the exchange between you and a second spokesperson needs to be choreographed,
Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter. So how do you make the best impression when you can’t see the whites of a reporter’s eyes? Preparing for the Phone Interview In an
Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product. Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the
We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be. It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention. But the Internet offers
Your worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand. You Can’t Slap it Together It takes intricate planning for a product demonstration, or to prepare
When coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive. If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s
Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work
In post-pandemic days, airlines may never be as crowded as they had been before the coronavirus hit. Some form of social distancing is likely to become part of the “new normal.” But that doesn’t mean that you will see the return of media spokespersons to the skies. That’s because even if fares drop it will
The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives? The same as always –
Enter your contact information below to subscribe to our blog and receive your free copy of our 46-page guide Presenting Yourself and More….
The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.
Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.
