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But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…
You Can’t Slap it TogetherIt takes intricate planning for a product demonstration, or to prepare …Read more… 
If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…  Always answer questions truthfully Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work will be down the drain. Maintain ControlYou can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview. …Read more… |
The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point. |
