When Your Stump Speech Goes Stale

How’s your stump speech?

You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations.

Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak. …Read more…

Why the Reporter Didn’t Quote You — or Your Client

Why wasn't I quoted?

Why wasn’t I quoted?

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”

You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.

Definitely not a fun experience! …Read more…

How to Pitch the Media in an Email

"Email media pitches"

Email media pitches

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives?

The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…

Think Before You Speak Because You Can’t Hit Rewind (Mr. Trump)

Think Before you Speak words on Road Sign and Stop SignDo you have a loose tongue? Do you open your mouth and start making indiscreet and potentially embarrassing remarks that will come back to haunt you? You can avoid what’s also called “diarrhea of the mouth” by thinking before you speak.

Were They Ever Sorry

Donald Trump has yet to learn to think before he speaks but two public figures learned this the hard way in the recent past. Emil Michael, former senior vice president for business at Uber, the ride-hailing company, said Uber was considering spying on journalists it considers unfriendly to the company. …Read more…