In a Crisis, Emotions Are as Important as the Words

Survival gearWhen a crisis hits, individuals don’t really hear the words of reassurance. They tune in with their feelings. Health authorities repeatedly explained to the public that you can only get contaminated with the Ebola virus through direct contact with bodily fluids.

But surveys uncovered that a greater part of Americans feared they can get the infection through incidental contact and have little trust in their government’s capacity to deal with the crisis. …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. journalistYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client? …Read more…

How Do You Keep Your Secrets From the Media?

Top secret stampWhen the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel.

Not so long ago, Jamie Dimon, chairman and CEO of JPMorgan Chase, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his comments were in off the record. Mr. Dimon grinned and got a great deal of laughs when he cracked “there is no such thing as off the record.” …Read more…

When Is It OK to Respond “No Comment” to a Reporter?

No comment

To comment or not to comment

The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.

You Must Answer the Question

Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO). Be that as it may, you cannot disregard the inquiry. You don’t want to use the words “no comment,” which is like waving a red flag. Yet, many interview subjects figure they can just stonewall the reporter and bridge back to their key messages. …Read more…