Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

Should You Use Profanity in Your Presentations and Media Interviews?

Offensive LanguageIn addressing financial analysts, Jamie Dimon, the CEO of JPMorgan Chase, made headlines when he uttered a profanity in describing the firm’s legal issues a few years ago.

He used a fairly mild swear word when he said the company needs to be “…careful to “stop stepping in dog****, which we do now and then.” …Read more…

In a Crisis, Emotions Are as Important as the Words

Survival gearWhen a crisis hits, individuals don’t really hear the words of reassurance. They tune in with their feelings. Health authorities repeatedly explained to the public that you can only get contaminated with the Ebola virus through direct contact with bodily fluids.

But surveys uncovered that a greater part of Americans feared they can get the infection through incidental contact and have little trust in their government’s capacity to deal with the crisis. …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. journalistYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client? …Read more…