What Went Wrong in Your Media Interview or Presentation?

Bad to Best MeterSometimes you are so centered around getting ready for your next media interview or presentation that you overlook that evaluating your last performance is just as important. What went right – or wrong?

Prepare for Your Post-Mortem

You feel you’ve done all that you could to plan for your introduction or interview:

  • Key messages nailed down. Check.
  • Practiced and culminated your delivery. Check.
  • Wore the correct clothes and powdered your face to eliminate shine. Check.

But did you get ready for an assessment of your performance? …Read more…

When Is It OK to Respond “No Comment” to a Reporter?

No comment

To comment or not to comment

The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.

You Must Answer the Question

Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO). Be that as it may, you cannot disregard the inquiry. You don’t want to use the words “no comment,” which is like waving a red flag. Yet, many interview subjects figure they can just stonewall the reporter and bridge back to their key messages.

That is a big mistake. The reporter will think you’re concealing something when you don’t address his question. So he will utilize various words to pose a similar inquiry until you answer. You are not obligated to answer every question. However, you are obliged to respond.

Here is an example of a candidate for office who wouldn’t address an inquiry regarding help to military families. When he’s ignored, the reporter keeps on hounding him with repeating the question in a variety of ways. It doesn’t help that the candidate appears to be more intrigued by a sports car than helping the military:

It would have diffused the situation if the candidate had simply stated, “That is a significant worry for our veterans and I’m investigating all the alternatives. I’ll have an announcement out shortly about what I think should be done.”

If you can’t answer, reply, “I am not at liberty to say.” State whether another person in your organization is allowed to discuss the subject and then offer to make the introduction.

Appeal to common sense with, “I’m sure you appreciate the sensitivity of what you are asking,”  or “That is proprietary business information, and it would be inappropriate for me to discuss it,” or, “What I can let you know is . . . ” and repeat your key message.

If you don’t have a clue about the appropriate response, say as much, and express the likelihood of providing a response. In the event that you can find the solution, make certain to catch up with the reporter, as promised.

Take Your Time

Frequently, when a journalist says you didn’t address the question, she really means that you didn’t answer the way she had hoped you would.

Beware of:

  • Responding too quickly. Think. Take some time before replying. Pause for a few seconds. It might appear to be a lifetime to you, however you’re permitted to thoroughly consider your answers.
  • Answering “squirmer” questions. These are the issues that make you wriggle since they’re hard to reply. Be prepared with the fitting reactions to the inquiries you can’t or don’t have any desire to answer.
  • Being brought into a snare. Beware of stops and theoretical inquiries. A regular strategy utilized by columnists is to ask “and… ?” They’re trusting you’ll occupy the clear space with delicious goodies. At the point when you’re done, quit talking. In the event that there’s a delay, use it to survey a past point, not to ramble.
  • Being afraid of not knowing the answer. Even when you’ve prepared for the interview, you can’t anticipate every question. It might be that the journalist’s editor cornered him before the interview and told him to ask you certain questions. Or on the other hand, some awful news related to your organization or industry may have been reported just before the interview. Don’t be afraid to say you don’t know the answer to a question. Say you will get back to the reporter or state it’s something you won’t have the option to reply at all.
  • Lying. Never lie. The reporter will find out and that news outlet will blackball you.

So, in answer to our whether or not it’s alright to react “No remark.” Truly, you can, in so numerous other words.

What reactions do you use when you get an inquiry from a journalist that you would prefer not to answer?

  • B.C. contractual worker presented to asbestos blows whistle, says government made his life a ‘nightmare’ (news.nationalpost.com)
  • Republicans Boycott Video Meetings With Legislators in Hallways (motherjones.com)
  • Getting Your Key Messages into Media Interviews (introducing yourself.com)

Daring to Say “No” Without Ending a Client Relationship

Say no to a client?

Say no to a client?

Sometimes it’s just easier to give in and say “yes,” even when you believe you should be saying “no.” That’s certainly the case when your child is pestering you for another piece of candy in a quiet movie theater — or, when everyone in a group is ready to move on except you. You give in when nothing very serious is at stake.

Take a Stand

But it’s a different matter when your principles are involved, or your time and money are at stake. Then you’ve got to take a stand. It’s how …Read more…

Don’t Gush Over Top Celebrities In a Coaching Session


3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…