What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. journalistYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client? …Read more…

Projecting Your Personal Brand in a Media Interview or Presentation

Personal BrandingHave you ever asked yourself: what is it about me that would make an audience want to attend my presentation or motivate a reporter to seek me out for an interview?

We all like to think that we’re experts in our subject areas. But no doubt a web search would uncover many other highly qualified people in your field. Conference organizers and reporters are searching the web for experts who can …Read more…

How to Make the Camera Work for You in a Virtual Appearance

Answer questions, Reporter Q&AWhen we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host. But when you are in a virtual meeting you can control the camera angle, lighting, background and much more. …Read more…

How Do You Keep Your Secrets From the Media?

Top secret stampWhen the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel.

Not so long ago, Jamie Dimon, chairman and CEO of JPMorgan Chase, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his comments were in off the record. Mr. Dimon grinned and got a great deal of laughs when he cracked “there is no such thing as off the record.” …Read more…