If you’re in the PR business long enough, it’s bound to happen. You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?
The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer. You Must Answer the Question Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO).
There used to be a simple list of accepted ground rules for media interviews with reporters. They don’t exist anymore with the advent of viral media. Ground rules have gone the way of VCR tapes, yet that doesn’t change the reasons why you need to be more vigilant than ever about what you say in
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