Why the Reporter Didn’t Quote You — or Your Client

Why wasn't I quoted?

Why wasn’t I quoted?

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”

You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.

Definitely not a fun experience! …Read more…

Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

Happy Independence Day

Message gonne fishing
…Read more…

Turn Off That Cell Phone! Business Etiquette Still Counts

You’ve heard it too many times: the distracting, irritating, cell phone that rings or vibrates during the middle of a business presentation.

Smart phones and cell phones are wrecking havoc with business etiquette and manners. Their indiscriminate use is hurting business, and it could be your business if you’re not careful. …Read more…