Why Should a Sell-Side Analyst Recommend Your Company?

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Should They Recommend Your Company?

A recurring – and some would say nerve-racking – event is the sell-side analyst briefing. A sell-side analyst works for a brokerage or financial advisory firm that manages individual accounts. The analyst makes stock recommendations and earnings forecasts to clients of the firm.

Public corporations assiduously court these analysts because a favorable rating by an analyst can positively impact a company’s stock price. Thus, the CEOs and CFOs who typically conduct calls to announce earnings need to get analysts excited about the company.

But often these meetings fall flat …Read more…

Does Your Presentation Support Your Organization’s Brand?

Does Your Brand Stand Out?Whenever you make a presentation you’re representing your organization, not just yourself. At that moment you are the face of the organization. But are you well versed in the organization’s brand promise?

Or are you only focused on the messages you want to communicate about your area of expertise? …Read more…

Don’t Forget to Wear Your Socks

Don’t laugh. This happened to a client not too long ago. Business, Mann, am Arbeitsplatz 17He’s a very busy CEO, who was so tired that he showed up at a morning press conference in a suit and tie but without socks. It was a tell tale sign that he had mentally checked out because of exhaustion. He wasn’t conscious of what he was doing. …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist - Giornalista, scrittoreYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…