How to Pitch the Media in an Email

"Email media pitches"

Email media pitches

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives?

The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…

Is it OK to Tell a Little White Lie?

Pinnocchio

Lie and grow a Pinocchio nose

How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.”

That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying.

That is an egregious  example, but little white lies can turn into big ones and eventually …Read more…

Why Should a Sell-Side Analyst Recommend Your Company?

question-mark sign with arrows

Should They Recommend Your Company?

A recurring – and some would say nerve-racking – event is the sell-side analyst briefing. A sell-side analyst works for a brokerage or financial advisory firm that manages individual accounts. The analyst makes stock recommendations and earnings forecasts to clients of the firm.

Public corporations assiduously court these analysts because a favorable rating by an analyst can positively impact a company’s stock price. Thus, the CEOs and CFOs who typically conduct calls to announce earnings need to get analysts excited about the company.

But often these meetings fall flat …Read more…

Does Your Presentation Support Your Organization’s Brand?

Does Your Brand Stand Out?Whenever you make a presentation you’re representing your organization, not just yourself. At that moment you are the face of the organization. But are you well versed in the organization’s brand promise?

Or are you only focused on the messages you want to communicate about your area of expertise? …Read more…