A TV Interview With Another Guest is Like Ballroom Dancing

When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert.

Once you get on television, the exchange between you and a second spokesperson needs to be choreographed, like ballroom dancing. A media trainer can help you to practice your routine until you’re totally in step.

You’re both there for your knowledge and experience. More often than not, the producer may pair you with an expert of his choice. The conversation should be balanced between the two of you. You want to appear as a dynamic, cohesive team. One person shouldn’t dominate the conversation; you both bring information and expertise to the interview. …Read more…

Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

Communicating With People Who Speak a Different Language

There are certain words we can’t pronounce – even in our own language.  Who hasn’t at one time or another stumbled over “synthesize” or “irrevocably?”

So when you’re delivering a presentation or preparing for a media interview, be sure to practice out loud and replace those tongue twisters to improve your communication skills. You have many words to choose from with the same meaning.

A Different Story

Foreign language speakers

More than a mangled language?

But it’s a different story when you’re communicating with an individual or an audience comprised of people who speak a different language. Words have different meanings. And the gestures that you feel are perfectly acceptable may be considered offensive.

What works in one culture doesn’t work in another. America is a nation of immigrants so we are accustomed to hearing many languages and accents. We’re often in awe of visitors who can speak not one, but two or three languages. …Read more…

So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in a brochure promoting a past International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…