When Is It OK to Respond “No Comment” to a Reporter?

No comment

To comment or not to comment

The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.

You Must Answer the Question

Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO). Be that as it may, you cannot disregard the inquiry. You don’t want to use the words “no comment,” which is like waving a red flag. Yet, many interview subjects figure they can just stonewall the reporter and bridge back to their key messages. …Read more…

Don’t Gush Over Top Celebrities In a Coaching Session

 

3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…

Has the Internet Changed What Reporters Are Looking for in a Story?

Man Bites Dog

Man Bites Dog

While the number of print newspapers and magazines is shrinking, the trend is more than offset by the proliferation of online media outlets. Think Huffington Post, online editions of print publications, and blogs.

At the end of 2012 Newsweek shut down its print edition and morphed into the online Daily Beast.

Have the Rules Changed?

Social media has enabled new conversations between reporters and their sources. So have the rules changed about how to pitch a reporter and what they’re looking for in a story? …Read more…

Do Integrity and Trust Still Count for Anything?

Not to be cynical, but the recent past hasn’t been so encouraging if you still believe that trust and integrity count in this world.

Not so long ago, CNN released the contents of the late Lybian Ambassador Christopher Stevens’ personal journal, after reportedly assuring his family that it wouldn’t. Commenting on the CNN brouhaha, a spokesperson for Secretary of State Hillary Clinton was quoted as telling a reporter to f–k off.

Integrity vs Trust

Do Integrity and Trust Count?

The photo of a topless Duchess of Cambridge sun bathing on a private vacation was another media shocker. After the photo appeared in a French magazine, other media took the attitude “they printed it so why can’t we?” So the image is going viral in other countries (but not the U.K.) and so far as we know not the U.S. …Read more…