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Analyzing Your AudienceSpeakers often go wrong by not doing a thorough audience analysis. …Read more…  How’s your stump speech? You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations. Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak. …Read more…  Should I Do This Media Interview? That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the get-go. On the DefensiveToo often a talk show guest will evade answering the questions and continually return to his point of view. This is the broken record syndrome taken to its extreme. …Read more…  If you were meeting a reporter in person for a media interview, you would be dressed in appropriate business attire. You can also have a face-to-face interview with a reporter using Skype, the free video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave your office – which may be in your home, as more executives work virtually. You still need to act and look your best on Skype. If you’re calling from home, dress as if you were meeting a client, not going to a pajama party. |
The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point. |
