As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Zoom or similar services. The news cycle is now 24/7. Follow the Rules But, as the saying goes, the
That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the
In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews. Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories?
Have you ever asked yourself: what is it about me that would make an audience want to attend my presentation or motivate a reporter to seek me out for an interview? We all like to think that we’re experts in our subject areas. But no doubt a web search would uncover many other highly qualified
One of the lessons learned from our many coaching sessions is this: don’t allow yourself to get complacent and think you can do the same old, same old as you plan your speaking engagements and media interviews. Analyzing Your Audience Speakers often go wrong by not doing a thorough audience analysis.
If you were meeting a reporter in person for a media interview, you would be dressed in appropriate business attire. You can also have a face-to-face interview with a reporter using Skype, the free video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave
The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives? The same as always –
Have you ever asked yourself: what is it about me that would make an audience want to attend my presentation or motivate a reporter to seek me out for an interview? We all like to think that we’re experts in our subject areas. But no doubt a web search would uncover many other highly qualified
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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.
Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.
