Why the Old Ground Rules for Media Interviews Don’t Apply Anymore

By The Newman Group, Inc. — Leave a comment

There used to be a simple list of accepted ground rules for media interviews with reporters. They don’t exist anymore with the advent of viral media. Ground rules have gone the way of VCR tapes, yet that doesn’t change the reasons why you need to be more vigilant than ever about what you say in interviews. …Read more…

Executive Media Training, Media Interview Coaching, Media Relations Training

So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

By The Newman Group, Inc. — Leave a comment

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in the brochure promoting its International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process
The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

Business Presentation Skills, Celebrity Media Training, Crisis Communications Training, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Presentation Skills Training, Speakers Bureau Training

Getting Your Key Messages into Media Interviews

By The Newman Group, Inc. — Leave a comment
"Did you get in your key messages?"

Did you get in your key messages?

In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews.

Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories? …Read more…

Executive Media Training, Media Interview Coaching, Media Relations Training

10 Tips to Become Better at Promoting the “Real You”

By The Newman Group, Inc. — Leave a comment
"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…

Business Presentation Skills, Executive Media Training, Executive Presentation Skills, Presentation Skills Training, Speakers Bureau Training
 
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