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When speakers at a conference and commentators on television begin a sentence with “I think” or “I hope,” it detracts from their expertise. Those are not power words. Even well-known experts often start a sentence with tentative phrases. You aren’t invited to speak at a conference or appear on national television for what you think. You’re invited for what you know. You’re the expert. …Read more… Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.  Book/Media Tour Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts. You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more… What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa. Even the Public Relations Society of America, in the brochure promoting its International Conference, got the two confused in this workshop listing: “Media Training: Enhancing Speaker Presence, |
The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point. |
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Why the Old Ground Rules for Media Interviews Don’t Apply Anymore