10 Tips to Become Better at Promoting the “Real You”

"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…

Is it OK to Tell a Little White Lie?

Pinnocchio

Lie and grow a Pinocchio nose

How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.”

That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying.

That is an egregious example, but little white lies can turn into big ones and eventually …Read more…

It’s OK to Have an Accent as Long as You’re Not Faking It

America is a melting pot of people from just about every country in the world.Fake Genuine Signpost Means Authentic or Faked Product Most newcomers learn English when they get here and, if they’re already adults, will almost always speak with an accent. There is nothing wrong with having an accent.

It’s important to articulate your words correctly, but an accent can actually make a speaker sound more interesting. Have you ever noticed that people with a British accent are often taken more seriously? Their accent gives them an air of authority and superior intelligence. …Read more…

Use “Power Words” in Presentations and Media Interviews

When speakers at a conference and commentators on television begin a sentence with “I think” or “I hope,” it detracts from their expertise. Those are not power words.Power Words

Even well-known experts often start a sentence with tentative phrases. You aren’t invited to speak at a conference or appear on national television for what you think. You’re invited for what you know. You’re the expert. …Read more…