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 Blow your own horn Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…  Lie and grow a Pinocchio nose How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.” That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying. That is an egregious example, but little white lies can turn into big ones and eventually …Read more… America is a melting pot of people from just about every country in the world. It’s important to articulate your words correctly, but an accent can actually make a speaker sound more interesting. Have you ever noticed that people with a British accent are often taken more seriously? Their accent gives them an air of authority and superior intelligence. …Read more…  When speakers at a conference and commentators on television begin a sentence with “I think” or “I hope,” it detracts from their expertise. Those are not power words. Even well-known experts often start a sentence with tentative phrases. You aren’t invited to speak at a conference or appear on national television for what you think. You’re invited for what you know. You’re the expert. …Read more… |
The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point. |
