How to Pitch the Media in an Email

"Email media pitches"

Email media pitches

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives?

The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…

Is it OK to Tell a Little White Lie?

Pinnocchio

Lie and grow a Pinocchio nose

How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.”

That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying.

That is an egregious  example, but little white lies can turn into big ones and eventually …Read more…

Stage Fright Can be Your Best Friend

Sweaty palms. Heart palpitations. Knees knocking. We all know the signs of stage fright.

"Let stage fright be your friend"

Let stage fright be your friend

And no matter how experienced you are at public speaking, stage fright happens to everyone. Instead of trying to ignore it, embrace it and get to know your own personal signs of stage fright.

Accept anxiety as a positive sign that your body is saying that all systems are ready to go.

But many speakers succumb to stage fright. Some common reactions: …Read more…

It’s OK to Have an Accent as Long as You’re Not Faking It

America is a melting pot of people from just about every country in the world.Fake Genuine Signpost Means Authentic or Faked Product Most newcomers learn English when they get here and, if they’re already adults, will almost always speak with an accent. There is nothing wrong with having an accent.

It’s important to articulate your words correctly, but an accent can actually make a speaker sound more interesting. Have you ever noticed that people with a British accent are often taken more seriously? Their accent gives them an air of authority and superior intelligence. …Read more…