If you were meeting a reporter in person for a media interview, you would be dressed in appropriate business attire. You can also have a face-to-face interview with a reporter using Zoom, or another video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave
You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Zoom and social media, would make a statement like the one above. It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become
When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert. Once you get on television, the exchange between you and a second spokesperson needs to be choreographed,
Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product. Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the
In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews. Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories?
Do you remember when an ESPN on-air reporter was caught cursing out a tow truck company cashier? It shouldn’t have made news, but it did. That’s because her outburst was captured on a surveillance camera and a video of the incident soon went viral. You also never know who might be watching and recording your every
Your worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand. You Can’t Slap it Together It takes intricate planning for a product demonstration, or to prepare
If you’re in the PR business long enough, it’s bound to happen. You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?
Have you ever asked yourself: what is it about me that would make an audience want to attend my presentation or motivate a reporter to seek me out for an interview? We all like to think that we’re experts in our subject areas. But no doubt a web search would uncover many other highly qualified
The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer. You Must Answer the Question Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO).
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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.
Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.
