The News Media Doesn’t Need PR People Anymore

You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Zoom and social media, would make a statement like the one above. It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become

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Getting Your Key Messages into Media Interviews

In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews. Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories?

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Top secret stamp

How Do You Keep Your Secrets From the Media?

When the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel. Not so long ago, Jamie Dimon, chairman and CEO of JPMorgan Chase, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced,

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"Email media pitches"

How to Pitch the Media in an Email

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives? The same as always –

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Effective Crisis Management Means Sweating the Small Stuff

The phone rings and you pick it up to answer the call you never want to get. Your organization has a full-blown Instant Crisis. There is the danger of permanently damaging your brand if you don’t manage the crisis communications effectively. Every company should research and understand the threats its faces and plan accordingly. Emergency

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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.

Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.

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