How Do You Keep Your Secrets From the Media?

Top secret stampWhen the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel.

Not so long ago, Jamie Dimon, chairman and CEO of JPMorgan Chase, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his comments were in off the record. Mr. Dimon grinned and got a great deal of laughs when he cracked “there is no such thing as off the record.” …Read more…

Getting Your Key Messages into Media Interviews

"Did you get in your key messages?"

Did you get in your key messages?

In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews.

Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories? …Read more…

How to Pitch the Media in an Email

"Email media pitches"

Email media pitches

The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives?

The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…

Keeping Your Secrets From the Media?

When the CEO of the world’s #2 bank says there is no such thing as an “off the record”Top Secret Stamp remark to the media, you can take it as gospel.

Not so long ago, Jamie Dimon, CEO and chairman of JPMorgan Chase, spoke to 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his remarks were off the record. Mr. Dimon smiled and got a lot of laughs when he cracked “there is no such thing as off the record.” …Read more…