My Heart is Racing So Fast I Think I’m Going to Faint!

By The Newman Group, Inc. — Leave a comment

Being a little nervous before a presentation, or media interview, is only natural.overcome-stage-fright3-150x1501 However, it’s not natural if you panic and your heart starts racing, you break out in a sweat and want to throw up.

If that describes you, then you need to work at reigning in your stage fright. Preparation and practice are essential. …Read more…

Business Presentation Skills, Crisis Media Training, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Presentation Skills Training, Speakers Bureau Training

Coaching Executives for an IPO and a Seamless Investor Presentation

By The Newman Group, Inc. — Leave a comment

Your company is up and running with a successful track record of sales and earnings and you’ve decided to conduct an Initial Pubic Offering (IPO).business meeting How do you prepare for a seamless presentation when there are so many key players and complicated logistics involved?

Pick Your Team Wisely

Start by choosing the right investment bank. Bankers are critical to your success because they arrange the road shows, extend the invitations and help sell the company to potential investors. Other outside team members will include your law firm and the venture capitalists and/or the private equity firms that provided seed money to get the company to this point. They are ready to cash in. …Read more…

Business Presentation Skills, Executive Presentation Skills, Personal Charisma, Presentation Skills Training, Speakers Bureau Training

So You Think You Are Going to Faint

By The Newman Group, Inc. — Leave a comment

Being a little nervous before a presentation, or media interview, is only natural. However, it’s not natural if you panic and your heart starts racing, you break out in a sweat and want to throw up.

If that describes you, then you need to work at reigning in your stage fright. Preparation and practice are essential. …Read more…

Business Presentation Skills, Executive Media Training, Executive Presentation Skills, Presentation Skills Training, Speakers Bureau Training

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

By The Newman Group, Inc. — Leave a comment

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…

Business Presentation Skills, Celebrity Media Training, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Personal Charisma, Presentation Skills Training, Speakers Bureau Training
 
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