Delivering a Winning Presentation – in an Elevator

"Is your elevator speech ready?"

Is your elevator speech ready?

We all know what an “elevator speech” is, right? It is the common expression for your personal business presentation when meeting someone for the first time. In reality, you wouldn’t corner someone in an elevator with your pitch.

Or would you? It depends on the circumstances.

I seized the moment with the new CEO of a company I had been working with while in the elevator at a conference in Las Vegas. …Read more…

So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in the brochure promoting its International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

10 Tips to Become Better at Promoting the “Real You”

"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…

Oh, no, Another Webinar? Yes, You Can be Interesting and Informative!

Webinars are more popular than ever in communicating with customers, potential customers and employees.

Have you ever attended a webinar? We’ll bet you have. Did you stay until the end? If you did, raise your hand. I don’t see many hands raised and that’s because most webinars are BORING.  …Read more…