How to Make the Camera Work for You in a Virtual Appearance

Answer questions, Reporter Q&AWhen we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host. But when you are in a virtual meeting you can control the camera angle, lighting, background and much more. …Read more…

Doing a Satellite Media Tour Without Ever Boarding a Plane

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In post-pandemic days, airlines may never be as crowded as they had been before the coronavirus hit. Some form of social distancing is likely to become part of the “new normal.” But that doesn’t mean that you will see the return of media spokespersons to the skies.

That’s because even if fares drop it will still be relatively expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

How to Make the Camera Work for You in a Television Appearance

Answer questions, Reporter Q&A

When we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host.

You’re On Your Own

It’s important to keep in mind the focus is on the host – how he looks, his best camera angles, and how he will grab the attention of his audience. No one is going to greet you at the door and treat you like a celebrity …Read more…