10 Tips to Become Better at Promoting the “Real You”

"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…

The Power of Negotiation: Knowing When to Fight

"Negotiating for what you want"

Negotiating for what you want

The very word “negotiation” implies potential conflict. When you enter into a negotiation, the participants often have different agendas or goals. That’s why negotiations can be difficult. Even the thought of it makes some people want to flee.

While few of us welcome confrontation, always “caving in” can sabotage your career or diminish your efforts to project a confident, powerful image when presenting your side of the story. …Read more…

How to Get Your Audience Begging for More

You stand there stunned. Make an Impact 3D Words Breaking Glass Important DifferenceThe audience is on its feet begging for more at the end of your presentation. There is wild applause. People are rushing up to congratulate you.

Then you wake up from the dream. Could this have actually happened after your last presentation? Yes, if you had injected your talk with energy and excitement from beginning to end. …Read more…

Why Should a Sell-Side Analyst Recommend Your Company?

question-mark sign with arrows

Should They Recommend Your Company?

A recurring – and some would say nerve-racking – event is the sell-side analyst briefing. A sell-side analyst works for a brokerage or financial advisory firm that manages individual accounts. The analyst makes stock recommendations and earnings forecasts to clients of the firm.

Public corporations assiduously court these analysts because a favorable rating by an analyst can positively impact a company’s stock price. Thus, the CEOs and CFOs who typically conduct calls to announce earnings need to get analysts excited about the company.

But often these meetings fall flat …Read more…