Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”
You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.
Definitely not a fun experience! …Read more…