Talk About What You Know and What You’re Known For

Being a panelist is hard work, stop, say no. illustration designespecially if you have a moderator who doesn’t show leadership and who can’t make up his mind about the agenda. Talking about subject matter areas where you don’t have any expertise can be damaging to your professional life.

Getting on the Same Page

It’s surprising how often a panel moderator doesn’t take charge of the program until the last minute. If you have this experience, take action immediately. As a speaker, you want to …Read more…

Oh My Gosh, I Hardly Recognized You on YouTube

Have you ever watched someone on a YouTube video and wondered what that person was thinking?YouTube They appeared so unkempt and unprofessional. You don’t want to be that person, because the only attention you’ll get is negative.

YouTube claims that 100 hours of video are uploaded every minute! With 1 billion users, YouTube can be an excellent marketing tool for you and your company. According to Nielsen, …Read more…

How Social Media is Solving the Mystery of Finding the Correct Bra Size

An interview with Jessica Wells, Vice President of Social Media for Chico’s, White House Black Market, and Soma Intimates.

You’ve recently become Vice President, Social Media, for the Chico’s FAS  brands. Why did the company decide to split PR and Social Media?

Jessica Wells

Jessica Wells

Like many companies, our foray into social media for our brands, which include Chico’s, White House Black Market, and Soma Intimates, began as a function of PR.

As the world has evolved, and we continue to accelerate our digital efforts, the company’s leadership team acknowledged that a well-rounded PR effort is critical …Read more…