Presenting Yourself and more . . .

What Went Wrong in Your Media Interview or Presentation?

Sometimes you are so centered around getting ready for your next media interview or presentation that you overlook that evaluating your last performance is just as important. What went right – or wrong?

Prepare for Your Post-Mortem

You feel you’ve done all that you could to plan for your introduction or interview:

But did you get ready for an assessment of your performance? Nobody is perfect. We all have good and bad days. Your goal is to keep improving and refining your performance. What’s more, every interview and presentation is a performance.

You can start the assessment during the meeting. Request feedback from the audience. You can ask, “Before I move on to my next point, does anybody have a question?” or “Did that clarify the process sufficiently?” If you see heads nodding up and down, you’ve done your job. Be grateful if someone does ask you to repeat your instructions. Undoubtedly others in the audience didn’t exactly get them either and you have the opportunity to recover and clarify your thoughts.

When talking with a reporter, check for understanding all through the interview. Ask, “Did that answer your question?” or, “Do you need any more information?” The journalist will be more likely to trust the information provided if you’re not hesitant to answer to his questions. Simply be certain you’re prepared with the information he needs or be able to get to it quickly.

The true test of your interview will be if you’re actually quoted in the reporter’s story. Perhaps you didn’t give enough information. You neglected to ask whether he needed anything else. Or then again, it could just be that his editor didn’t have the space and cut his article.

Don’t be hesitant to call and ask why you weren’t quoted, but don’t be nasty about it. Ask if it was something you said – or didn’t state – that got you left out of the story. Attempt to learn in the event that it was your fault or because the story was edited and beyond his control.

The Post-Mortem

To better assess your performance:

The propensity after an interview or presentation is to zero in on all the things that turned out badly. Start first by zeroing in on what you did right.  If you are well prepared, then your post-performance assessment will undoubtedly reveal just minor things that can be improved. Try not to be excessively hard on yourself and expect flawlessness each time you’re on stage.

Exit mobile version