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When Your Stump Speech Goes Stale

How’s your stump speech?

You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations.

Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak.

Repair Your Broken Record

Some speech coaches preach that you should repeat your key messages, like a broken record. But that can be tiresome. Your pitch starts to grow stale. You find your mind wandering off in the middle of an interview with a reporter, or a presentation to a new business prospect.

Or, you start repeating your key messages verbatim regardless of a reporter’s questions and she begins to think you’re avoiding the issues she wants to discuss.

Your key messages need to be woven into your discussion naturally, and not delivered like bursting popcorn kernels.

Staying “On Message”

If you’re a TV spokesman promoting a product, it can be downright dangerous if you’re so bored you begin to go off message.

When Mitt Romney went off message in his 2012 interview on NBC’s “Meet the Press,” we were left to wonder if it was planned or he just slipped because he was tired of repeating his stump speech.

As reported in The Wall Street Journal, Gov. Romney said, “I’m not getting rid of all of health-care reform…of course, there are a number of things that I like in health-care reform that I’m going to put in place. One is to make sure that those with pre-existing conditions can get coverage.”

But the media immediately jumped on his comments to report that Mr. Romney appeared to be moving to a more moderate position in abandoning his pre-nomination position that ObamaCare had to be repealed. His staff had a lot of explaining to do.

Keep it Fresh

So, if you’re in the position where you need to deliver the same speech over and over again, how do you keep it fresh?

Back in 2016, Hillary Clinton and Donald Trump’s messages did not get stale because they were constantly changing! We do not advocate that either.

A key question you can ask yourself if you find your stump speech growing stale: “Do I believe in what I’m saying?”

Are you delivering your key messages with passion and real conviction? If not, then it may be time to re-evaluate your stump speech.

It may not be you but the messages that need to change.

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